Media Marketing Glossery

The online media world is full of confusing alphabets and technical terms. The following article will try to clear some of them. Header Bidding - a method for publishers [...]

What Is Real Time Bidding (RTB)?

Real Time Bidding (RTB) is a BIG buzz word in the media marketing industry, and yet is confusing to a lot of marketers. This article will shed some light [...]

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