Marketing Technology Landscape – then and now
Presented the big jump marketing technology made, from 2011 to 2016. 2011: Seems like much? This is where we are in 2016:
Media Marketing Glossery
The online media world is full of confusing alphabets and technical terms. The following article will try to clear some of them. Header Bidding - a method for publishers [...]
What Is Real Time Bidding (RTB)?
Real Time Bidding (RTB) is a BIG buzz word in the media marketing industry, and yet is confusing to a lot of marketers. This article will shed some light [...]